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Classic Influence: Timeless Lessons from the Legends

Through a storytelling approach to history’s heroes and today's superstars of success, Classic Influence focuses on the strategic application of the wisdom of history and insights from social science. Listen in as we explore the timeless lessons we can learn from the legends of leadership, the titans of strategy, and the icons of influence and power. Guided by your host, the Harvard and Columbia-trained researcher, author (The Strategist Code), and speaker, Dr. Johnny Welch, M.B.A., you will discover the strategies, tactics, and tools you can use to increase your power and influence to achieve your own most daring dreams and goals.
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Classic Influence: Timeless Lessons from the Legends
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Now displaying: 2020
Dec 15, 2020

In early 1898, days after the USS Maine was sunk in Cuba’s Havana Harbor, killing some 260 American sailors and marines, Theodore Roosevelt, who was still only the Assistant Secretary of the Navy, began doing all he could to prepare America for war. This included resigning from his desk job at the Navy Department in Washington D.C., and forming the 1st U.S. Volunteer Cavalry, known as the “Rough Riders.” What he did next came as quite a surprise to those who knew him, particularly given his extraordinary ambition. In this episode of Classic Influence, we’ll travel back to the period just before the Spanish American War to uncover a few of the key characteristics that contributed to Theodore Roosevelt’s striking success. This episode also reveals Theodore Roosevelt’s proven personal strategy for conquering fear.

Nov 19, 2020

A populist champion of the poor, Huey Long grew up during America’s Gilded Age, and got involved in politics in the years before the Great Depression. Despite the considerable economic hardships he faced throughout his early life in Louisiana, and the ferocious political opposition he faced throughout his political career, Huey Long rose to become one of the Pelican State’s greatest political stars. Beyond his fierce ambition and quick mind, it was bold action that set Huey apart. In fact, Huey Long was willing to take whatever bold action was necessary to overcome his humble origins, make a name for himself, and do as much good as he could along the way. In this episode of Classic Influence, we’ll travel back to Louisiana in the early 20th century and see what we can learn from the bold and brash actions of Huey P. Long. This episode also looks to the example of Robert M. La Follette, and his surprising response to the political machine in Madison, Wisconsin when they warned him not to run.

Oct 22, 2020

In February 1815, after nearly a year of appearing to accept his fate, Napoleon Bonaparte suddenly began planning his island prison escape. Despite his exceptional leadership and unshakeable self-confidence, the idea that he might simply show up on the shore to retake France from the Bourbon monarchy was patently absurd, and probably one of the most daring adventures of his life. In this episode of Classic Influence, we’ll travel back to the Island of Elba toward the end of the Napoleonic Wars and watch as Napoleon slips past his captors, with the long-shot hope of returning to power in France. Along with revealing one of the vital secrets to Bonaparte’s success, this episode also explores why and how boldness can be such a powerful force, often creating its own favorable circumstances. You will also discover a powerful tactic for keeping your own fears in check, enabling you to take increasingly bold action to achieve the daring outcomes you desire.

Sep 20, 2020

In 1940, with America on the cusp of entering World War II, President Franklin D. Roosevelt decided to run for an unprecedented third term. Despite the longstanding and deep-seated tradition—going all the way back to George Washington, who voluntarily left office after just two terms—Roosevelt, a savvy political operator and masterful communicator, found a way to frame the decision so that it not only won the support of a majority of Americans, but also helped spur the nation to meet the emerging Nazi threat. In this episode of Classic Influence, we’ll travel back to the 1940 presidential campaign, hear from President Roosevelt in his own voice, and discover the surprising power of a well-crafted frame. This episode also reveals how Harriet Tubman used reframing as part of her covert missions to rescue slaves, and how it helped her to become “the Moses of her people.” As illustrated by President Ronald Reagan to devastating effect in his own race for the White House, listen in and discover how frames can be tremendously powerful tools of influence. Listen in now and you will also learn the 4 core steps of reframing, along with 5 strategies for generating new, more effective frames, and you will quickly discover why reframing is an indispensable tool in the pursuit of your own clear purpose and goals.

Jul 22, 2020

One dark night in the winter of 1956, Dr. Martin Luther King, Jr. was leading a mass meeting at his local church when his house was bombed. What he did next became a defining moment in his life, and in the fight for civil rights. Borne out of King’s habit of taking time get outside of the arena, it was not the action that anyone expected, but it was just the right move for the moment and the movement as a whole. In this episode of the Classic Influence Podcast, we’ll take a trip back to Montgomery, Alabama during the early years of the civil rights movement to discover one of the most powerful practices, and key secrets to King’s success. As we learn from Dr. King, a master strategist and critical thinker, your future will largely be determined by the quality of your decisions. To make the most effective and strategic decisions, you must recognize the threat of reactive, unchecked passions, and avoid being moved by your emotions and moods. This episode also reveals one of the most crucial steps you can take to ensure you are making the best, most effective and strategic decisions you can to ensure the outcomes you desire.

May 22, 2020

One of history's greatest sagas of survival, the story of Sir Ernest Shackleton and his crew's quest to cross the South Pole is a gripping reminder of the power of optimism, endurance, and hope. Where the expeditions of scores of other daring explorers ended in drunkenness, despair, and death, Shackleton's leadership, his command of the psychology of his crew, and his capacity to project a cool and collected optimism in the midst of the most trying circumstances, and in the face of the most devastating setbacks, led to a life and death difference for his men. In this episode of the Classic Influence Podcast, we'll travel to the frigid waters and the mammoth sheets of ice of Antarctica to learn from the leadership and influence of one of history's greatest explorers.

Mar 31, 2020

In 1970, Arnold Schwarzenegger won both the Mr. Universe and the Mr. Olympia contest making him the greatest bodybuilder in the world. At just 23 years old, he was also the youngest Mr. Olympia ever. Of course he won the genetic lottery, only a fool would deny that. But that was only enough to get him into the game. What set Arnold Schwarzenegger apart was his profound ambition, relentless work ethic, and an ability to stay hyper focused on his dream. But the real secret to Schwarzenegger’s success was a hard lesson he had to learn, and it was the key to scores of others. In this episode of the Classic Influence Podcast, we’ll travel back to the first decade of Arnold Schwarzenegger’s meteoric rise and discover what we can learn from his story about how to achieve your most difficult goals.

Feb 26, 2020

In 1518, in defiance of the greatest empire on earth, the Spanish conquistador and explorer, Hernando Cortés, risked everything in pursuit of his goal, including his reputation, his wealth, and his life. Despite the grave risks and considerable forces allied against him, Cortés, with one bold stroke, turned the tide of events in his favor. Listen in now as we uncover the pivotal incident in the life of this notorious Spanish conqueror, and extract the key lesson we can learn from his example. Drawing on a parallel incident in the life of Alexander the Great, this episode of the Classic Influence Podcast also details the vital importance of purpose and renunciation, and how we often need nearly impossible challenges in order to unearth and mobilize our greatest inner resources and personal power.

Classic Influence Mission: Our mission is to join you in your journey to the top by bringing to life the stories of the heroes of history and superstars of success, extracting and distilling their insights and wisdom into practical action steps, strategies, tactics, tips, and mental tools that you can use in your own life to achieve your own most daring dreams and goals.

Jan 24, 2020

The California Gold Rush led to the largest mass migration in U.S. history. From all over the world, men came to mine their fortunes. But it wasn’t the gold that led to the most enduring fortunes. In this episode of the Classic Influence Podcast, we’ll travel back to Sacramento Valley in the mid-1800s, meet a few of the pioneering producers of the Gold Rush Era, and explore the vital wealth building mindset these icons help unveil. Listen in now and discover a far more resourceful mental map for looking out at the world. This episode also reveals the secret formula for success direct from California’s first millionaire.

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